ISLAMABAD -UNS – Just days after Amena Khan was announced as L’Oreal’s first hijab-wearing hair model, the British beauty blogger said Monday that she was backing out of the campaign following backlash for several old tweets that criticized Israel, reported Washington Times.
“I deeply regret the content of the tweets I made in 2014, and sincerely apologize for the upset and hurt that they have caused,” Khan wrote in a statement she shared on her Twitter account. “Championing diversity is one of my passions, I don’t discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for.”
“I recently took part in a campaign, which excited me because it celebrated inclusivity,” she continued. “With deep regret, I’ve decided to step down from this campaign because the current conversations surrounding it detract form the positive and inclusive sentiment that it set out to deliver.”
Khan’s resignation comes less than a week after she announced her inclusion in L’Oreal’s “game changing” campaign for its latest hair care product, Elvive. L’Oreal had said it was “proud and excited” to launch “such a unique and disruptive campaign for the haircare market.”